Digital marketing encompasses all marketing efforts that leverage online channels to connect with customers. This includes activities like:
Search Engine Optimization (SEO): Improving website visibility in search engine results.
Pay-Per-Click (PPC) Advertising: Paid ads that appear on search engines and other websites.
Social Media Marketing: Utilizing platforms like Facebook, Instagram, and Twitter to engage with audiences.
Content Marketing: Creating valuable content (blog posts, videos, etc.) to attract and retain customers.
Email Marketing: Sending targeted emails to nurture leads and build relationships.
Mobile Marketing: Reaching customers on their smartphones and tablets.
Influencer Marketing: Collaborating with online influencers to promote products or services.
Essentially, digital marketing aims to effectively reach and engage target audiences online, build brand awareness, and drive conversions (e.g., sales, leads).
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